— “The church is not built to display itself, but to reveal Christ.”
📖 Summary
Promotion, buildings, and programs are tools, not the essence of the church.
Used rightly, they serve the gospel;
used wrongly, they replace it.
God is not impressed by polish or growth but by truth and holiness.
The goal is not attraction, but adoration — that people come to see Christ.
1️⃣ Introduction | “Isn’t marketing necessary for churches today?”
Many say,
“People won’t come unless the church looks relevant.”
But Scripture says,
“The gospel is the power of God for salvation” (Rom 1:16).
The church’s power lies not in strategy, but in Spirit and truth.
2️⃣ Biblical Foundation | The Gospel Is Central
📘 1 Corinthians 2:1–2 (ESV)
“I decided to know nothing among you except Jesus Christ and him crucified.”
📘 2 Corinthians 4:5 (ESV)
“We proclaim not ourselves, but Jesus Christ as Lord.”
📘 John 3:30 (ESV)
“He must increase, but I must decrease.”
📘 John 4:23–24 (ESV)
“True worshipers will worship in spirit and truth.”
📘 1 Samuel 16:7 (ESV)
“The Lord looks on the heart.”
→ God values authenticity over aesthetics.
3️⃣ Theological Insights
📜 John MacArthur — Ashamed of the Gospel
“When the church borrows the world’s marketing, it loses heaven’s message.”
📜 R.C. Sproul — The Holiness of God
“Trying to make holiness marketable distorts its glory.”
📜 John Piper — Let the Nations Be Glad
“Worship exists for God’s pleasure, not human satisfaction.”
📜 Martyn Lloyd-Jones — Preaching and Preachers
“Crowds can be gathered by charm, but souls are saved only by truth.”
📜 Westminster Shorter Catechism Q.1
“Man’s chief end is to glorify God and enjoy Him forever.”
4️⃣ False Views vs. Biblical Correction
| False View | Problem | Biblical Correction |
|---|---|---|
| “Church needs marketing.” | Worldly dependency | The gospel is power itself (Rom 1:16). |
| “Pastor’s brand builds trust.” | Human-centered | Preach Christ, not self (2 Cor 4:5). |
| “Nice facilities mean God’s favor.” | Externalism | God looks at the heart (1 Sam 16:7). |
| “Programs show growth.” | Quantitative focus | True growth is discipleship (Matt 28:19). |
5️⃣ Practical Application | 5 Guidelines for Wise Stewardship
1️⃣ Promote Christ, not the church.
2️⃣ Use excellence, not extravagance.
3️⃣ Let facilities serve ministry, not define it.
4️⃣ Focus on discipleship, not activity count.
5️⃣ Evaluate everything by: “Does this glorify God?”
6️⃣ Conclusion
Marketing, aesthetics, and organization can support ministry—
but never substitute for Spirit, truth, and grace.
The church’s credibility comes from the cross, not campaigns.
“A church that shines without Christ only casts shadows.” — Revito
Faith. Truth. Glory. — Revito
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